9 APRIL 2020
High Converting Landing Pages: Step-by-Step Guide
What is a landing page?
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Why you need a landing page?
Make a positive first impression: since first impressions count, and the attention span nowadays is shorter, you need to make sure that your landing page makes a positive impression at a first glance;
Take advantage of trust elements: almost half of the people respond to the visual elements better than text, so you need to make the most out of images, videos and graphics;
Increase the conversion rate: since a landing page has only one purpose (unlike other sources), chances that users will reach the goal are much higher.
Any page that you lead your customers to is called a landing page. The purpose of a landing page can be various: to start the conversation with the potential customer, to collect the data from the visitor, to seal the deal and many more.
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Why you need a landing page?
Make a positive first impression: since first impressions count, and the attention span nowadays is shorter, you need to make sure that your landing page makes a positive impression at a first glance;
Take advantage of trust elements: almost half of the people respond to the visual elements better than text, so you need to make the most out of images, videos and graphics;
Increase the conversion rate: since a landing page has only one purpose (unlike other sources), chances that users will reach the goal are much higher.
