Q5: Your Guide to Unlocking Post-Holiday Profitability

Following the high-demand Q4, ad costs drop significantly, creating prime opportunities for affiliates. CPM plummets, and competition on ad auctions is noticeably reduced, making it the perfect time to test, optimize, and profit.

What is Q5?

Q5, or the “fifth quarter,” covers the period from the end of December to mid-January. While many marketers view it as a post-holiday lull, savvy affiliate managers recognize Q5 as a hidden goldmine of opportunities:

• Lower CPM: After the intense competition and high ad spends of Q4, traffic costs drop significantly.

• Engaged Audience: New gadgets like smartphones and tablets, often received as holiday gifts, boost user activity, while the “new beginnings” mindset fuels interest in fresh platforms and offers.

• Testing Potential: With reduced competition, Q5 is the ideal time to experiment with creative strategies without burning through large budgets.

Why is Q5 So Powerful?

🔥 Less Competition, Better Results

In December, advertisers fight fiercely for attention, driving up CPM and CPC. After December 25th, many campaigns wind down, creating a window for smaller budgets to achieve maximum reach.

🔥 The “New Year, New Me” Effect

The start of the year is a time of renewal. Audiences are motivated by resolutions: finding a partner, getting fit, or exploring new hobbies. This makes Q5 perfect for niche verticals like dating and gambling.

🔥 Mobile App Surge

New devices mean new app downloads. Users are eager to explore games, services, and platforms, creating an excellent opportunity for affiliate offers.

Top-Performing Verticals During Q5

❤️ Dating

Post-holiday reflections often spark a desire for new relationships, increasing traffic in dating apps and boosting conversion rates.

• Creative Tip: Use “New Year” messaging like “Start 2024 with new connections.”

• Promo Idea: Highlight exclusive subscription deals or gift-inspired promotions.

🎲 Gambling

Holiday cheer, combined with free time, inspires audiences to try their luck. Both sports betting and online casinos thrive during Q5.

• Messaging Tip: Position offers around themes like “Make your new year a lucky one” or promote unique bonuses for first-time users.

How to Adapt Your Strategy for Q5

1️⃣ Test Unique Creatives

Move beyond standard messaging and embrace seasonal themes.

• For Gambling: “Win big and start the year strong!”

• For Dating: “Find love in 2024.”

2️⃣ Analyze Trends

Q5 behavior differs from Q4. Focus on patterns like users’ desire for self-improvement, exploration, or entertainment after the holidays.

3️⃣ Budget Optimization

Leverage lower CPM to scale campaigns or test new GEOs without major risk.

4️⃣ Add Emotion

New Year optimism is powerful. Build campaigns that resonate with audiences’ hopes and goals, making offers feel personalized and timely.

Conclusion

Q5 is not a “dead season” but a period bursting with untapped potential. With reduced competition, engaged audiences, and lower traffic costs, affiliates can seize this window to maximize profits. Focus on verticals like dating and gambling, embrace fresh creatives, and use this time to test and optimize campaigns for success in the year ahead.

👉 Sign up with Vortex today or DM our managers to make sure you don't miss the season!

Kostiantyn, Dating AM

telegram: @ikvortex

skype: live:.cid.48fb34b1ee80d3c9

Nataliia, Dating AM

telegram: @nataliia_vortex

skype: live:.cid.70248e9c9d921fa8