Types of Monetization in Dating Offers: a Practical Guide

Monetizing dating platforms requires a strategy that is tailored to the preferences and habits of users. To get the best results, you need to choose a model that fits your audience. Let's take a look at three popular monetization models and see how each of them works when it comes to dating offers.

Subscription Model

This model is the backbone of many dating platforms. Users sign up for free and gain access to limited features. To unlock full functionality, they are asked to subscribe. Once subscribed, users can interact with anyone on the platform. Revenue comes mainly from regular payments that users agree to pay.

Dating advertisers are often looking for an audience that is willing to pay for a subscription, so it's important to analyze the audience and target younger men than usual (under 40), as they are more familiar with paying for subscriptions.

Tips:

• Focus on users initially interested in free features but likely to upgrade to a paid subscription.

• Social traffic works better here, so look for an audience on social networks or forums.

• Track key metrics, such as free to paid conversion rates, to optimize your customer acquisition strategies.

Example of dating offers with subscription monetization model:

• Insta-cams [WW] / PPS / PO from €8.00 up to €96.00.

• Cherry.tv [US UK AU CA NZ ] / PPS / PO $120.00.

Coin-Based Model

Talking of coin-based monetization model, users purchase coins or credits to access various features, such as messaging or sending gifts. This approach appeals to users who are willing to invest in their experience on the platform, giving them more control over their spending.

Tips:

• Attract motivated users who actively engage with the platform.

• Implement an effective sales funnel and track user activity metrics to optimize marketing strategies.

• Older audiences usually spend much more money on such offers than young people.

Example of dating offers with coin-based monetization model:

• TheLocalSingles [US] / CPL DOI / CR: 9.01%, EPC: $0.95 / PO $3.20

• kavliares [GR] / CPL SOI / CR: 5.66%, EPC: $0.35 / PO €2.40

Hybrid Model

This model combines elements of both subscriptions and coins. Users can choose whether to subscribe for premium features or purchase coins for specific actions on a dating offer. This approach appeals to a wide audience by offering flexibility.

Tips:

• Utilize various communication channels to engage users with different preferences.

• Optimize advertising campaigns, bearing in mind that these products can attract both younger and older audiences.

• Emphasize the flexibility and enhanced experience that users can achieve by subscribing and purchasing additional features.

How Do Advertisers Measure Affiliate Traffic?

Every advertiser has their own metrics for evaluating traffic quality. Key metrics include return on investment (ROI) and sales volume. Track the traffic sources you provide to advertisers and focus on those that deliver the most leads.

Key Metrics to Monitor:

• CR click2reg (Conversion Rate from Click to Registration): Reflects the percentage of users who signed up after clicking on the ad.

• CR reg2sale (Conversion Rate from Registration to Sale): Reflects the percentage of users who made a purchase after registering.

Ready to Monetize?

Understanding of key monetization models of dating offers can be a game-changer for your affiliate business. Choose the model that aligns with your strategy, leverage our tools, and watch your profits grow!

💡 Pro Tip: Explore Vortex’s comprehensive range of dating offers to find the perfect match for your traffic.

Sign up here or connect with your affiliate manager directly to get started:

Kostiantyn, Dating AM

telegram: @ikvortex

skype: live:.cid.48fb34b1ee80d3c9

Nataliia, Dating AM

telegram: @nataliia_vortex

skype: live:.cid.70248e9c9d921fa8