5 SEPTEMBER 2023
How to choose the perfect GEO for iGaming: a practical checklist
In the fast-changing world of iGaming, one of the most important decisions you have to make is choosing the right GEO for your traffic campaigns. Choosing a GEO can have a significant impact on the success of your iGaming efforts. In this article, Vortex team will provide you with the ultimate checklist for choosing the perfect GEO based on valuable information from industry experts and research.
The Vortex team is confident that this is the essential part. Start with thorough research, focusing on the key aspects:
Market size and growth: Assess the market size and potential for growth. Some GEOs may be saturated, while others offer untapped opportunities. Keep an eye out for emerging markets with the potential for rapid growth. Currently, we can mention Africa and Latin America as growing regions in the gambling industry. For example, you can use Statista to find out which regions have been popular for gambling over the past few years.
Player demographics: Understand the demographics of potential players in your target GEO. Age, devices, income levels, and preferences can vary significantly from region to region. Tailoring your offerings to these demographics is crucial. For example, if you look at India, you should pay attention to large cities such as Mumbai, Delhi, Kolkata, Chennai, Bangalore, and Hyderabad, as these cities have a wider and richer audience.
Costs: Everything is simple here. The richer the GEO, the more expensive the traffic.
Collaborate with your affiliate manager to navigate the confusing regulatory framework. Check which casino license is allowed to operate in a particular country (the most common types of licenses are Curacao and Malta/MGA). Also, pay attention to restrictions from advertisers - many, for example, strictly prohibit the use of faces of famous people in banners in some GEOs.
Conversion Rate Monitoring
The best way to find out if your traffic source is converting well in a particular GEO is to ask your manager for current statistics. Every month, Vortex shares the best GEO offers, traffic sources, and stats on our Telegram channel.
To conduct competitive analysis, it is useful to use special tools, such as spy or keyword analyzers. It's important to consider the number and quality of competitors in the selected region to assess your opportunities to stand out in that market and determine whether your strategy is suitable for potential competitive battles.
Choosing the right GEO for your iGaming operations requires a meticulous and data-driven approach. By following this checklist,you'll make informed decisions that align you with the most promising markets, setting the stage for success in the global iGaming industry. Stay adaptable and stay ahead in this dynamic landscape!
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