29 DECEMBER 2023
Vortex 2023 Recap: A Year of Growth
As 2023 comes to a close, it's the perfect time to take stock of our remarkable journey at Vortex. This year has been marked by significant achievements that embody our commitment to excellence and innovation.
Slight Refreshment of Our Brand
We kicked off the year with a slight but powerful refresh of our brand. The updated Vortex identity reflects our evolving ethos and signifies our commitment to staying ahead in the dynamic world of performance marketing.
Launch of In-house Smartlink Technology Called Smartflow
One of the highlights of the year was the introduction of our proprietary smartlink technology for dating vertical, Smartflow. This innovation is more than just a technological leap; it is a testament to our unwavering commitment to efficiency and effectiveness in the ever-changing landscape of performance marketing.
With these new benefits, our partners have even more opportunities to monetize traffic efficiently:
Real-time optimization by the analytics department, which picks the best funnel and improves it for a specific segment of affiliate's traffic to get the highest results;
Add-monetization tools to increase your profits;
Custom landing pages, link building, and performance optimization are completely on our side - just send us traffic, and experienced managers will take care of it.
Monetizing Smartly: CPC Strategies with BO/SO Scripts
In our quest to optimize traffic monetization, we have decided to implement a CPC payment model using the capabilities of Smartlink'sBO/SO scripts. This strategic move gives our partners more control and flexibility, ensuring a win-win cooperation for all parties involved.
Vortex made a mark on the global stage by actively participating in 10 major conferences throughout the year. These events were more than just an opportunity to showcase our innovations; they became a platform for learning, networking and establishing partnerships that will shape the future of performance marketing.
Global Reach: New Markets, New Opportunities
As we expanded our horizons, we entered new markets such as Congo, Nigeria, Zambia, Tanzania and Ghana. This step has helped us open up unprecedented opportunities for our affiliates to monetize traffic fully, offering a variety of offers tailored to different types of traffic.
In response to the changing needs of our partners, we are proud to launch white label dating offers. This addition to our arsenal of services provides a new level of quality traffic flow for our affiliates.
A Year of Exponential Profit Growth
To celebrate our achievements, we are very proud to report a significant increase in marketing profit. Our dating team witnessed triple growth, and the iGaming sector experienced an extraordinary tenfold surge. These triumphs highlight the success of our strategic initiatives and the effectiveness of our partnerships.
In 2024, these achievements lay the foundation for an even more promising future. We sincerely thank our partners and the entire Vortex team for making 2023 a year of expansion, innovation, and success. We wish you to break new ground and reach even greater heights in the years to come!
23 AUGUST 2023
Dating Vertical Trends in 2023 — Vortex & MonRays Insights
26 SEPTEMBER 2023
Exploring the World of Affiliate Marketing: Resource Guide by Vortex
24 OCTOBER 2023
A Guide to ONELINK Technology in iGaming Vertical
27 JUNE 2023