20 MAY 2022

Gambling creatives for different GEOs



Hi everyone! You often ask our manager for examples of gambling creatives :) Actually, trends are different every month, but every affiliate needs to know basic points and use it in creating banners. So, in this article we’re going to look through some creatives from our team, find out why they work in specific GEO and why they wouldn’t work in others.

Gambling creatives for Tier 1

Let’s start with Tier 1 where people can afford to spend a lot of money on entertainment. Payments for working with such GEOs are also higher than for working with Tier 2 or 3.

Generally, people in lucrative GEOs are looking for casinos not to make money, but to enjoy the process. As for creatives, the key point refers to emotions. An example of such ones used in Australia is below.

Also, it’s important to mention that visual part of creatives is a necessary thing to engage Tier 1 audience. So if you would like to work in such GEOs, you should definitely have a high-skilled designer or affiliate manager that can provide you with fresh and eye-catching creatives.

Here is the most appropriate video with interesting designs and detailed animation used in New Zealand.

Working with Tier 1, you should always look for something new and unique.

Gambling creatives for Tier 2

If Tier 1 mostly refers to English-speaking countries, while working with Tier 2 you need to adapt every creative for each GEO. You can find a native one or translator that will help you with your texts or use DeepL. The pool of languages is not really big, but key GEOs are provided there. This service is powered by advanced AI technologies and offers exceptional translation quality.

The next creative will be for Portugal.

In addition to that, don’t forget to use proper currency in your banners. For example, PLN is the official currency of Poland.

To conclude, Tier 2 GEOs can be profitable if you remember all the specifics of countries and don’t rely on the internationality of English here.

Gambling creatives for Tier 3

The Tier 3 audience is mostly attracted by incent type of creatives showing a lot of money. For example, in the creative below there’re slots with money that will not be actually in a casino, but people see it and understand that there they can become rich and successful.

Successful stories are definitely a key point for Tier 3. Use people of a certain nationality, “pop-ups” notifying about crediting the local bank and of course headlines that it all happened due to the casino you’re promoting.


Despite the approach you choose, an extremely important element of video creative is the preview. Always pay close attention to it, because it's the first thing the user sees.

The Vortex team hopes you’ll see CTR increase after learning our key points for gambling creatives.